Lira in concert

Thembinkosi Dwayisa/Gallo Images

Nine-time SAMA winner and BET International nominated Afro-soul sensation Lira has created a ground-breaking DVD via her newly established production company, ARIL Films. The 163-minute, full-length feature will be marketed by her own label, Otarel Music, and distributed in Africa by Sony Music Africa. The release of this much-anticipated DVD is a watershed moment for Lira, as she takes greater control of her career - embodying the message of empowerment so powerfully communicated through her music and becoming the first female musician of her generation in South Africa to take her career to this level.

The release of LIRA: The Captured Tour - Concert Film on July 23 2012 will be supported by screenings of an edited version on M-Net and other affiliate channels throughout Africa. This exclusive preview, which is a 44-minute broadcast cut down, will premiere on July 31 2012. This relationship also marks a first for a music special of such a nature on the Multichoice platform.

The DVD is shot over a period of three months, culminating with the finale show at the end of her Captured tour in November 2011 at the Sun City Superbowl. Lira has raised the bar by creating Africa’s first Concert Film: more than just a live performance DVD, the film shows the magic of Lira at her finest on stage across numerous South African arenas, as well as her personal journey through her touring, including unique backstage access, trials and tribulations during the tour, and four dedicated superfan sections, which is also a global first.

With incredible HD picture and sound quality, viewers will be immersed in the total experience of this production. From Lira’s amazing vocal prowess and her proudly South African stylish wardrobe to her stage work, dancing, and choreography - this is visual and sonic entertainment at a world class level. Sharing the stage with her is her all-star Love Band, and the DVD also includes special moments like two South African artist features, supported by beautiful stage and lighting design.

The Captured Tour features all of Lira’s older and latest hits with many new songs and a few stellar covers paying homage to those that have influenced her. The full length product features a whopping 38 songs in total.

The Captured Tour broke new ground in terms of technical excellence. Produced By Robin Kohl of Jazzworx and directed by Warrick Allen of Mushroom Media, the film was shot with a total of 21 cameras, including the state-of-the-art Red MX and Red Epic cameras, making it the first Concert Film to be shot with such high quality digital standards - globally. The filming took place over a total of three months.

With this Concert Film, the world can now fully experience one of Africa’s brightest stars. The Captured Tour Concert Film shows Lira’s evolution and prowess as an icon in the making.

The DVD will be available in all good music stores soon.

Take a look at the trailer for the DVD here.